Achievements

Unforgettable journeys
My team at Connect delivered a website for Land Rover that allowed Defender fans and owners to celebrate and share their memories. The responsive website allowed users to plot their journeys on a custom Google Map along with their story, photographs and films.

Once reviewed and approved the journeys were curated on the Land Rover brand website. It capitalised on the amazing advocacy of customers, with more than 500 adventures published. Read more about how it was built

A community of passions
My team at 44 delivered a intranet for Tarmac that built a community of passions for their employees. I delivered a nationwide employee research study to find out the drivers and blockers to their engagement with the company culture and initiatives. The results informed an easily accessible, responsive news site with simple language and straightforward feedback features. Users could navigate to content via a map – as long standing regional pride was very strong among quarry, factory and office staff.

Online trading
My team at Blue Box delivered a website for Home Leisure Direct that allowed them to sell pool tables online. The responsive eCommerce website was packed with features that demonstrated the expensive leisure products, and built trust in the start up’s ability to deliver and support their customers.
Link to website

Edutainment
My team at RBH delivered an experience for Land Rover that demonstrated how they were reducing environmental impacts. An interactive game and film of the Range Rover Evoque’s life cycle assessment showed improved efficiencies in manufacturing, emissions and end of life. I carefully managed dozens of stakeholders to obtain the correct vehicle CAD data required for 3D rendering and animation. I convinced the team to be patient and persevere until we had successfully gained approval from three departments on the sensitive facts, figures and messaging of the campaign.

A list of wishes
My team at Connect delivered a website for Jaguar cars that allowed owners to create a wishlist of the accessories they were interested in. The responsive website needed a CMS with support for batch uploading of changes to the several thousand accessories in the catalogue, each with photography, fitment and pricing details correct. The wishlist feature was an early test of Jaguar ambition to sell Accessories online, as other brands do through Amazon. Take up of the wishlist was good, allowing the roadmap to direct selling be planned.
Link to website

Online booking
My team at Connect delivered an application for Jaguar cars that allowed prospects to book a test drive online, and for owners to book a service online. The responsive global platform used an API from a vendor to deliver a seamless experience on any device. To ensure customers could see true availability (and not be disappointed) retailers recorded offline bookings in the back end of the vendor’s platform.