Content – editorial and social

I am experienced in content creation and community management. I am a copy writer with experience of editorial and production of film, photography, audio, games and animation.

Recent Projects

Millenial Marketing

I produced an integrated campaign for Wesleyan Financial Services called ‘The Next Step’. The existing proposition to sell services to student medics was decades old and wasn’t working for a new generation. The replacement campaign provided life advice to students through a series of live TED style events, captured on film, published online and shared via social media. A web platform signed students up for premium features – the first step in building a relationship with them through graduation and their early careers.
https://thenextstep.wesleyan.co.uk

Editorial

‘The Place’ is the quarterly employee magazine for the 11,000 Marston’s people who work in brewing and producing beer, running a variety of pub brands and all the associated operations of the PLC – from driving trucks to investor relations. I was responsible for overseeing the production of the magazine, along with it’s sister digital channels and special engagement campaigns. I led a nationwide research study to understand the different attitudes of readers, to better plan the editorial.