I have twelve years of experience in UX, Product Management and Digital Production. I elevate teams to deliver award winning, profitable digital products and campaigns. I am widely experienced in Agile delivery, becoming a Certified Scrum Product Owner in 2019.

Experience: Jaguar Land Rover Configurator

In this 10 month contract as a Digital Product Owner, I was responsible for three sprint teams working on the B2C web configurator application, and the support desk for data consumers.
In 2019, my projects included:

• Switch over from simple NEDC CO2 emissions to a dynamic data integration of the new WLTP standard.
• The launch planning for a new Jaguar vehicle, briefing the vehicle proposition and specification to change the platform UX.
• Branded eCommerce platform delivery in the UK & China.
• Improving how the configurator is integrated with the sales process at retail, automating and enhancing how customers discover, select and order vehicles.
• Validating, onboarding and managing the portfolio of configurator vehicle data consumers.

“We recently worked together on delivering a complex and large scale project at JLR. Tom was integral to the success of this project. His strong ability to own tasks, be creative and manage a number work streams across multiple stakeholders enabled this project to be highly successful.

In addition to his strong product owner and project management skills he is also a very accomplished marketer and creative thinker in which he has a very strong background in multiple sectors including automotive.”

Adam Garner, Global Configurator Manager

Experience: Earthworm Group UX

Earthworm is an investment company investing only in projects that will have a positive social and environmental impact on the world. I created the UX for a new website in 2019. I mapped their personas to possible journeys, proposing messages and actions required to convert each defined goal. I created wireframes for each template and guided the delivery team to create a new website.

“Tom is an insightful thinker who always manages to surprise with a different take on an issue. Creative ideas backed up with strong research give real confidence to project strategy, and his reading of personalities is a real asset.”

Kate Bannister, Brand and Communications Manager, Earthworm Group

Experience: Land Rover Defender Journeys

In 2015 I produced a website for Land Rover called Defender Journeys. The website was the centre of a social media campaign giving Defender fans and owners the chance to celebrate and share their memories. The responsive website allowed users to plot their journeys on a custom Google Map along with their story, photographs and films. Once reviewed and approved, the journeys were curated on the Land Rover brand website. It capitalised on the amazing advocacy of customers, with more than 500 adventures published.
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“Tom has a rare ability to patiently and skillfully manage multiple stakeholders through a project from concept to delivery. Pragmatic but never losing sight of the bigger picture, Tom was able to successfully drive the project forward by proactively managing 5 agency partners and the client, maintaining a high level of transparency and integrity throughout. I wouldn’t hesitate to work with Tom again.”

Ben Wiggins, Land Rover Global Digital Marketing