Tom Ives Work Category
Mobile First
Posted on May 15, 2017 Leave a Comment
Companies, both big and small, are using smartphone technology to reach their employees. Native mobile apps, social intranets, mobile-optimised websites – they all put direct lines of communication into the pockets of your audience. 44’s Head of Innovation and Insight Tom Ives breaks down how this ‘mobile first’ approach arose and how it can bring your employees together…
#defenderjourneys
Posted on February 21, 2016
In April 2015 I was representing my employer Connect at a round table status meeting with the other Land Rover digital agencies. One of the projects was a year of celebration to mark the end of production for the iconic Defender (at least the current generation.) Sevil Crespo who heads up the social media account […]
2015 Yearnote
Posted on January 3, 2016
Inspired by my talented cousin Paul Carvill‘s year note for 2014 I thought I’d have a go. The speed at which 2015 has passed means either that I’m rapidly getting old, or it was super busy. Starting with work stuff then, 2015 was full of personal firsts. I jetted off to Frankfurt for my first […]
UCE Survivors
Posted on March 11, 2013
In June 7 years will have passed since I graduated from the University of Central England (AKA UCE.) UCE is not a venerable red brick institution of academia, instead a fusion of an old polytechnic with several previously independant schools of art, jewellery, music and nursing. There are 8 separate campuses spread across Birmingham, offering (mostly) vocationally focused education. […]
Black Hatter
Posted on October 23, 2012
I wrote this for the RBH blog, but its needs to live here too… I’m a doubting Thomas, a died in the wool cynic who never takes his black hat off – even on good days. Against my better judgement, there are still reasons to be cheerful… Pretty soon I’m going to be proud father […]
Launching the new Range Rover
Posted on January 26, 2012 1 Comment
I was lucky enough to go to an induction day in 2011 at Land Rover just for their marketing agencies – it was a whole day entitled ‘launch the launcher.’ And that’s exactly what it did. The day started with a rousing speech from the MD and I did believe the hype. Lines like this […]
2010 in a nutshell
Posted on November 15, 2010
Sheesh! Blimey it’s been a while… I’ve either been busy or I’ve been seduced by the convenience of the micro blog culture. Probably a bit of both. So, here is 2010 in a nutshell; After an intense period of web antics in Leamington, I left BPI to take the plunge into self employment. I’ve wanted to […]
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