Tom Ives Advertising and Content Marketing
I am experienced in advertising, content creation and community management.
I am a copy writer with experience of editorial and production of film, photography, audio, games and animation.
Experience: Wesleyan Assurance Society – Campaign Production
In 2019 I helped to produce an integrated campaign for Wesleyan Assurance Society called ‘The Next Step’. Wesleyan were looking to modernise their engagement with millennials as they moved into working life.
The campaign provided real life advice to students through a series of live ‘TED talk’ style events, captured on film, published online and shared via social media. A web platform offered medical students premium features – the first step in building a relationship with them through graduation and their early careers.
“Tom helped to produce our campaign with great results. It was a complex undertaking, and a big change for Wesleyan at the time. Against a challenging schedule, Tom worked under pressure to align the creative, experiential, film and digital production ready for the first events. The campaign landed very well and has since grown into a business as usual offering with a dedicated team, recently being shortlisted for two industry awards.”
Jody Wynne-Jones, Propositions Manager at Wesleyan
Experience: Land Rover Blockbuster Sponsorship Campaign
In 2015 I was Account Director at Connect (now Team ITG), the lead digital creative agency for Land Rover Global Marketing. One project in this period was the brand’s sponsorship campaign of a blockbuster action movie franchise.
We proposed creative concepts for the campaign, and proceeded to shoot photography of the stunt vehicles provided to the film in their ‘before and after action’ states. Combined with exclusive behind the scenes clips, we created a digital campaign that allowed fans to go behind the action of the high speed alpine chase scenes.
Experience: Philip T English Financial Services Copywriting
When contracting for the agency RBL in 2019, I worked on the creation of a new proposition for Philip T English, a firm of Financial Experts and IFAs offering long term support for private clients.
I wrote the copy for this proposition on the company website. It covered both the emotive content on the firm’s approach and the factual content of the proposition, down to the specific details of their expertise in niche areas.
Once reviewed and agreed, I worked the copy into the final website design with the RBL creative team. For the final look and feel, animation was created to add personality to the website.
“Tom delivered great creative in our project together. He took time to understand the nuts and bolts of our offer that can be hard to communicate simply, being technical financial matters. He proposed a copy plan for our website that immediately worked, he clearly understood who we are and what we need to say. Tom’s experience of delivering websites made the process painless – he clearly justified each recommendation that was made.”
Tim English, Managing Director
Tom Ives 