Brands and Branding

In January I started working at the small but mighty branding agency rbl in Leamington. I didn’t know them as well as other Midlands agencies and I was amazed at their creds when I met them. Their work on the London 2012 Olympics is stunning and when their branding of the Birmingham 2022 Commonwealth games is launched it’s going to really stand out. If you are a Leamington local and ever wondered why Coffee Architects has become a phenomenon, they did their branding too.

The agency is led by Rebecca Battman – a super experienced branding professional and big personality in the Warwickshire community. She’s created a truly unique set up in rbl – something every agency claims but are ultimately similar in most ways.

I worked on several long re-branding projects for new clients along with week by week production of existing ones.

I conducted research within the world of building engineering – something all around us but largely invisible when it’s done correctly. The Grenfell disaster has brought the discipline into the public eye in a powerful way – something the whole industry is reacting to.

I was also responsible for brand research of a safety equipment manufacturer. This involved employee workshops, telephone interviews with customers and an online survey to gather dozens of different points of view on what the company was best known for – and how this could change. I learn’t a huge amount about the world of B2B marketing and the challenges of a truly ethical supply chain. There are some truly amazing personal protective equipment (PPE) products on the market – my DIY will certainly benefit from what I have learnt.

The team at rbl is truly multi disciplinary with very high standards for everything from environment design to web builds. I’ve learnt a huge amount from them in a short time which is already helping me in my freelance work.